PROJECT: Paid Media Management
Client - Roche affiliate countries (20+)
Objective - Manage the paid media for Roche Diabetes Care. Goals were to narrow down our audience to the most qualified and highest purchase intent audience and optimize our media spend. The images below show that a refinement in audience with lower impressions and lower spend, but higher conversions and conversion rate.
Roles - Head of Paid Media
Channels: Internal
Overall spend went down.
Cost per click remained level or decreased slightly. Vastly lower than industry benchmarks.
Conversion Rate increased dramatically.