CAMPAIGN: WDD THE MOST BEAUTIFUL THING

Client - Roche

Objective - Create an awareness and social engagement campaign to support World Diabetes Day. The theme was eye health and protecting vision. Roche did not want to compete with IDF in educating on eye health or screening, but rather to celebrate the wonder of vision. Testing the use of hashtags #ProtectTheGift, #insightOnSight, and “TheMostBeautifuThing.

Roles - Creative concept, writing, design direction