CAMPAIGN: I’m Known
Client - Huntington Junior College (HJC)
Objective - Increase student enrollment
Theme - Education has the power to change lives and individual stories. But people can sometimes get lost in the flow of a large system. In the 80+ years since HJC opened its doors, they have been personal advocates for students and their families. They know you have the talent and tenacity to succeed. All you need is some assistance in getting you where you want to go. At HJC, you are more than a student or an employee. You are an individual; a uniquely made person of immeasurable worth. And because of that, HJC strives to know each and every student by name, not by a number. You’re worth knowing.
Roles - Creative concept, writing, photography and design direction
Channels - Search, Social, Display, Outdoor